Cover Page: i Half Title Page: i Title Page Page: ii Copyright Page Page: iv Contents Page: v List of figures Page: vi List of tables Page: viii List of images Page: xi Preface Page: xiii Acknowledgments Page: xvii 1. Introducing sustainable tourism Page: xvii 2. Understanding capital Page: 23 3. Globalization, localism, and sustainability Page: 44 4. Governance of sustainable tourism Page: 65 5. The sustainable traveler Page: 89 6. Mass tourism Page: 108 7. Alternative tourism Page: 132 8. Marketing for sustainability Page: 154 9. Supply and value chain management Page: 179 10. Certification Page: 201 11. Human capital management Page: 223 12. Visitor management Page: 244 13. The future of sustainable tourism Page: 265 Glossary Page: 287 References Page: 296 Index Page: 310